Seafolly.

How do you present one of Australia’s most iconic swimwear brands in a sophisticated and contemporary way, while adhering to the brands ethos and genuine beach vibes? This was the challenge. Developing the Seafolly Lookbook was a task of letting their product sing, while showcasing the ‘feeling’ that came along with it. There was no better place than Byron Bay. Utilising beautiful photography and a desire to portray Seafolly in an authentic and genuine way, this piece became essential in building the narrative and storytelling around the Seafolly Spring Collection of 2016.

Layout Design and Direction.