Sydney Markets.

A big part of winning business is pitching an idea you believe in. This was a conceptual creative study on behalf of Ogilvy AUNZ, where I explored a potential rebrand for one of Sydney’s most iconic institutions – the Sydney Markets. Based around the three key pillars of the markets – shopping, fresh produce and flowers – this identity reflected perfectly the offering and, more importantly, the ‘everyday magic’ that happens at the markets each and every day. From OOH to Social, this was a conceptual graphic visual exploration to help bring a creative platform to life.

Conceptual Pitch Design Development.