The Australian Space Agency.

Australia’s Indigenous People are some of the world’s first astronomers. To celebrate this, the branding I created for the newly formed Australian Space Agency cleverly plays with perspective. At first glance the design looks like a satellite view of the Australian continent from space. However, it’s actually what Australians see when they look to space. Hidden in the logo are Indigenous stars and star maps representing important cultural stories.

Brand conceptualisation, identity and execution.